When we were first learning BW, our GM would begin each session with a quiz consisting of a few questions. The first player to correctly respond to each question would get a Fate point! I used this same approach when I started GMing, as it seemed to get a good response.
The benefits are:
-Players start paying attention, reading the rulebook, and engage early
-There’s a small cushion of Fate points to help with those early campaign tests where new players seem to make the worst choices
After a few months, the practice ended as everyone pretty much knew the rules and were earning Artha on their own through good Beliefs.