We sold a staggering 502 Preorders in 12 Hours! We allocated 500 books for the preorders, figuring that would be plenty to get us through the month. But we were not expecting this kind of response. So thank you, y’all!
However, at this rate, we’re going to sell through our entire print run before the month is out. And while we love you, we can’t afford to sell this entire run for $15. We’re not making enough per copy to stay in business at that rate!
What should we do? I can shut down the preorder and say sorree to everyone who waits to open that email tomorrow. But I said the preorder would be up for a month. Or I could maybe offer another tranche of books for $25 a piece. The issue there is that I said the preorder copies would be one price, and now I’d be changing that price.
What’s the lesser of two weevils here? What would you do in our shoes?